DIRECT RESPONSE CAMPAIGNS
NADCA ANNUAL MEETING - CONFERENCE REGISTRATION PROMO
Hook/Angle: “Why HVAC pros can’t miss Las Vegas this year.”
Strategy: Targeted NADCA members’ biggest driver — networking + exclusive training — by producing a promo optimized for YouTube and social. Used fast-paced edits, location highlights, and member testimonials to overcome objections like cost or time away from work.
Execution: Wrote the script, led production, and edited final deliverables for multi-channel use.
Results:
Campaign drove an 18% lift in registrations, with 500+ members attending.
Boosted event awareness and urgency across social channels.
Conversion Goal: Registrations → Achieved measurable growth
Event Promo | B2B Association Marketing | Direct Response Campaign
ASNT FOUNDATION – GOLF TOURNAMENT PROMO (Trendy Award Winner)
Hook/Angle: “Play golf, fund scholarships, change the future of NDT.”
Strategy: Tied the event to a bigger mission — funding scholarships for the next generation of professionals. Used a mix of chairman interviews, archival highlights, and storytelling to build urgency around participation and sponsorship.
Execution: Produced and edited a social-first video campaign distributed across Facebook, Instagram, and the ASNT site.
Results:
Drove strong engagement and participation in the tournament.
Became a core branded asset for sponsorship outreach.
Earned a Trendy Award for excellence in association marketing
Conversion Goal: Event participation & sponsorships → Drove measurable results + award recognition
Fundraising Promo | B2B Association Marketing | Award-Winning
MFE INSPECTIONS - DRONE TRAINING COURSE PROMO
Hook/Angle: “Cut inspection time and costs with drone-assisted UT.”
Strategy: Identified pain points (dangerous, expensive, slow inspections) and positioned drone UT as the solution. Produced a multi-platform ad campaign (website, LinkedIn, Instagram) designed to funnel engineers and technicians into training sign-ups.
Execution: Led creative direction, scripting, production, and editing. Highlighted Elios 3 certification + Level II UT training as tangible outcomes.
Results:
Generated new leads and course inquiries directly from the campaign.
Established MFE as a leader in advanced NDT training programs.
Conversion Goal: Training sign-ups → Achieved lead-gen growth
B2B Training Promo | Lead Generation | Multi-Platform Distribution
LECHARME COSMETICS
Hook/Angle: “Luxury beauty that turns everyday into an experience.”
Strategy: Created a 4-video ad series + branded photoshoot designed for Instagram to boost awareness and conversions during a product launch. Videos leaned on aspirational visuals + call-to-action overlays to drive product clicks.
Execution: Directed creative, shot content, and edited platform-specific versions optimized for IG Ads + website campaigns.
Results:
Ads delivered 1,000+ engagements per post (likes, shares, website clicks).
Increased traffic to product pages, supporting sales lift during launch.
Delivered multi-platform assets repurposed for paid campaigns.
Conversion Goal: Product purchases → Boosted awareness + funnel traffic to sales
Product Marketing | Paid Social Ads | Conversion-Focused Creative